The 10 most popular Spirits in the US in 2021

2022-06-01 0 By

“I want a drink!”Expressed mournfully or cheerfully, this familiar refrain has become part of the American lexicon — for better or worse.People drink for a variety of reasons — to get a bit of creative inspiration or to relieve social anxiety, to celebrate a meaningful event or to mourn the death of friends and family.America’s relationship with alcohol dates back to the 1700s, when it wasn’t uncommon to start the day with a drink or drink rum or cider with every meal.Despite the brief abstinence, drinking is still a part of American life.A 2019 study estimated that 69.5 percent of Americans had consumed alcohol in the previous year, and nearly 55 percent had consumed alcohol in the last month.Despite the growing popularity of abstinence, an initiative launched in 2012 by Alcohol Change UK as a testing ground for people trying to stay sober, the alcohol market continues to expand.The U.S. market for alcoholic beverages of all types is now estimated at $72.5 billion, up 4.5 percent since 2017, according to IBISWorld.Spirits sales alone grew 4.6 percent in 2020, the biggest single-year increase since 1990, and the industry as a whole is expected to grow a further 1.3 percent in 2022, with no sign of slowing down.Prices have been driven up by a combination of inventory issues, supply chain issues and demand related to the pandemic.According to IRI Worldwide’s latest data report, 16 percent of U.S. stores were out of stock of alcoholic beverages as of January 16, 2022.That’s an increase of 5 percent since January 2.Much of this data can be attributed to consumers cutting back on trips to stores due to concerns about exposure to COVID-19, instead stocking up on their favorite spirits while they’re out and about.Consumers have thousands of brands to choose from, but some are more popular and preferred than others.Stacker used YouGov Ratings data to find the most popular spirits in the US at the end of 2021.Percentages come from a nationally representative survey panel that scores by putting something in a positive light and showing it as the percentage of all people who have any opinion about that category, including “heard of.”So, hurrah, “Slainte,” “Na Zdrowie,” that’s…These are the nation’s most popular spirits as of 2021.10.Captain Morgan- 44 percent of Americans have a positive feeling about this spirit – 86 percent have heard of it Although there are more than a dozen products on store shelves, Captain Morgan is best known for its original spiced rum.The company’s marketing campaign, which asked in a playful tone: “Do you have a little captain in you?” was a success.The brand name is derived from real-life 17th century pirate Henry Morgan, a Welsh seaman known for defending British interests in the West Indies.Today, the brand is one of the most successful in the United States, with sales of 9 liters totaling more than 5.5 million cases in 2020.In 2021, Captain Morgan’s parent company Diageo was named the NFL’s first official spirits sponsor.9.Grey Goose- 46% of Americans have a favorable impression of this spirit – 82% have heard of this spirit Relative to the other vodkas on this list, Grey Goose is new to the spirits market, but has risen to prominence since its debut in 1997.French cognac maker Francois Thibault is responsible for developing Grey Goose, a luxury vodka for the U.S. market, after it was founded in partnership with wine importer Sidney E. Frank.The brand has successfully positioned itself as a “clean label” vodka, claiming it is gluten-free, made from fully sourced ingredients from the Picardy and Gensac-la-Pallue regions of France, and has previously been bottled through a single distillation process.While its traditional vodka remains the king of its brand identity, Grey Goose continues to innovate with new versions, including its so-called Essence collection, which is infused with fruit and various plant extracts.8.Kalua Kahlua – 47 percent of Americans have a favorable opinion of the spirit – 78 percent have heard of the spirit the coffee liqueur has been around since 1936 – although it’s not quite what it used to be.Kahlua was a 53 proof product until 2004, when it was reformulated to reduce its alcohol content to 20 percent, or 40 proof.Pernod Ricard, the maker of the liqueur, which is made from 100% Arabica coffee beans and sugarcane rum, claims it takes up to seven years to produce each bottle from farm to final product.In 2019, the company announced a goal of using 100 percent sustainable beans by 2022.Iconic cocktails including Kahlua are White Russian, first concocted in 1955,Appearances in countless advertising campaigns as well as television shows and feature films have followed — notably in recent years Jeffrey “The Dude” Lebowski’s reference to his award-winning cult classic “The Big Lebowski” as “white”.7.Jim Beam- 47% of Americans have a favorable opinion of the Distilling spirit – 91% have heard of it Since 1795, James B. Beam Distilling Co.Has been making certified Kentucky Pure Bourbon in Clairmont, Ky. — for the eighth generation of Beams.Jim Beam was originally introduced to the world as the Old Jake Beam Sour Mash, retaining its cache in the spirits world.The company’s bourbon lineup has grown significantly over the years and now includes familiar names like Knob Creek and Old Crow, as well as Basil Hayden'S and other premium brands, but the original is still the most popular among them.In 2012, Jim Beam American Stillhouse, a faithful replica of a 1940s still, opened in Claremont, offering Tours and whiskey tastings year-round.6.48% of Americans have a good feeling about this Spirit – 88% have heard of this Spirit This blend of Canadian whiskies didn’t arrive in the US until 1964, but quickly took the US market by storm and is now the best-selling Canadian whiskey in the country.The origin of the label is truly “royal”.In 1939, to commemorate the visit of King George VI and Queen Elizabeth to Canada, the Seagram distiller used a blend of about 50 whiskies to create the Royal Crown, the first serving head of the British monarchy.Today, the Crown Royal is available in Signature, Master and Flavor, and each style comes with its own Signature color package — the most famous being Crown Royal Deluxe’s Royal purple and gold, which was first presented to the King and Queen.The Crown Royal Noble Collection Winter Wheat was named best Canadian Whisky and Whiskey of the Year at the 2022 Canadian Whisky Awards.5.Smirnoff- 48% of Americans have a positive feeling about this spirit – 94% have heard of it Smirnoff is the most widely recognized vodka brand in the world, sold in more than 130 countries.According to the company, Smirnoff’s roots can be traced back to distiller PA Smirnov, who first distilled the brand’s traditional formula, red Label 21 vodka, in 1864 by passing it through a series of charcoal columns, a process that became known as the St. Petersburg model.Today, Smirnoff is available in a variety of flavors and formulations, and has even jumped on the zero-sugar bandwagon with its zero-sugar formulations and flavored sodas.But the brand’s most sustained mass success began with the 1999 launch of Smirnoff Ice, a malted drink that blended Smirnoff vodka with natural fruit flavors and was notorious for its infamy.To drink.Popular drinks featuring Smirnov include The Moscow Mule, first concocted in 1941 and marketed successfully in the 1950s and 1960s, and still one of the most popular cocktails today.4.Seagram’s – 49% of Americans have a good feeling about this spirit – 87% have heard of it Seagram’s Was once one of the largest multinational corporations in the world.At one point, the company became so big that it branched off from the beverage business and acquired ownership of Universal Studios and its theme parks.In 2000, the company collapsed and sold its core business, and its vast alcoholic and premixed cocktail drinks are now produced by a number of companies, including Pernod Ricard, Diageo and Coca-Cola.Seagram'S remains one of the best-known brands among the tippler, known for its 20 flavors of Extra Dry Gin, Seven Crown Blended American Whiskies (the core ingredient of the popular 7 and 7 cocktails) and its low-alcohol premix malt drinks range Escapes.Fun fact: The landmark Seagram Building in New York City was designed by famed architect Ludwig Mies van der Rohe.3.Baileys- 51% of Americans have a positive feeling about this spirit – 85% have heard of it There seems to be no cocktail or dessert you can’t make with Baileys.From traditional Irish coffee to cheesecake to ice cream sundaes and even martinis, Baileys are the cream of choice for all kinds of decadent mixers.Baileys has been manufactured in Ireland since 1974 and uses more than 200 million litres of Irish milk each year to produce enough products to meet global demand.Baileys Original Irish Cream remains the best-selling product, but the company has expanded its line to include a range of Cream flavors including salted caramel, strawberry and Cream, apple pie and even a dairy-free almond option.A recent AD campaign skews the spirit’s impish drinkability by having three witches – played by drag queens Tia Coffey, Veronica Green and Asia Thorne – brew an evil potion.2.Jack Daniel’s – 51% of Americans have a positive feeling about this spirit – 94% have heard of it As America’s most popular whiskey, Jack Daniel’s is often incorrectly called bourbon when in fact it’s Tennessee whiskey, which is made differently from Kentucky bourbon.Jack Daniel'S is slowly filtered (actually drip-by-drop) through 10 feet of tightly packed charcoal made from hard sugar maple for up to five days.The original Jack Daniel distillery was founded in 1866 and is one of the oldest whiskey producers in the United States.Its old No. 7 is still the most popular, but Jack Daniel'S) achieved further success with Gentleman Jack, a range of flavored whiskies and a limited line of canned premixes, including the popular Jack and Coke.This particular pairing inspired Lynda Kay’s country song “Jack and Coke.”The high-ball concoction was so popular with the late heavy metal rocker and notorious raconteur Lemmy Kilmister that more than 40,000 rock fans petitioned and won the support of Food and Drink magazine to rename the drink Lemmy.1.Bacardi- 54% of Americans have a positive feeling about this spirit – 93% have heard of it With advertising campaigns designed to inspire people to “do what moves you”, Bacardi has a long history of advertising success – so much so that for many who enjoy a good cocktail,Bacardi rum and summer go hand in hand — even in winter.Bacardi’s rum collection is made from just three ingredients — sugar cane syrup, yeast and water — a short list that hasn’t changed since founder Don Facundo Bacardi Masso made the first rum in Santiago de Cuba in 1862.The company’s ability to smartly market itself was even able to address shortages in the supply chain during the pandemic, as its Puerto Rican distillery supplies ethanol to the Olein Refinery to mass-produce disinfectants for distribution to postal service workers, firefighters, and police.Bacardi recently collaborated with star Michael B. Jordan on a short film called “Angel’s Share,” which links Jordan’s family history to the production of rum and its role in contemporary culture.