Spring Festival winter Olympics tourism year flavor

2022-07-09 0 By

According to the estimation of the Data center of the Ministry of Culture and Tourism, the seven-day Spring Festival holiday in 2022 will see 251 million domestic tourist trips, a year-on-year decrease of 2.0%, and the figure will recover to 73.9% of the same period of the 2019 Spring Festival holiday on a comparable basis.Domestic tourism revenue reached 289.198 billion yuan, down 3.9% year on year, recovering to 56.3% of the same period during the 2019 Spring Festival holiday.No major accidents occurred in China’s cultural and tourism systems, and the holiday market was safe, stable and orderly on the whole.In addition to epidemic prevention and control and workplace safety, local governments have stepped up the supply of cultural and tourism products and services to enrich people’s holiday life.Xinhua (Photo by Wang Jilin) During the Spring Festival holiday, visiting relatives and friends, urban leisure, rural vacation, snow and ice leisure have become the mainstream of the market. Self-driving travel, family travel, small group customization, “research + intangible cultural heritage” have become the mainstream mode of holiday travel.The majority of tourists go to the suburbs to “pack a small courtyard son lunar New Year”, live in homestay has become a new favorite holiday.The mode of “peripheral tour + in-depth tour” is prominent, and the quality and personalized trend of short-range tourism is prominent.Data showed that during the 2022 Spring Festival holiday, the proportion of intra-provincial and inter-provincial travel was 78.3% and 21.7%, respectively.Short-distance self-driving trips, parent-child trips, theme park trips, snow and ice travel and other short-distance leisure activities have increased significantly, and more and more people choose to find the “flavor of the New Year” locally.Driven by the enthusiasm of the Winter Olympics, ice and snow tour has become a fashionable way to enjoy the Spring Festival holiday in the Year of the Tiger.Beijing, Liaoning, Jilin, Zhejiang, Sichuan, Xinjiang and other Spring Festival holiday sports tourism routes, with hot surrounding skiing, hot spring, intangible cultural heritage, research, food, hotels and other business.Organic integration of traditional folk culture into Spring Festival activities, a strong cultural atmosphere of spring.Various places decorate lanterns and decorate ancient villages and towns. New Year paintings, Spring Festival couplets, paper-cuts, temple fairs, dragon dances, lion dances and other traditional elements create a strong “New Year flavor”. Temple prayers, non-body inspection, folk New Year’s greetings and other activities are popular with tourists.Sanxingdui Cultural relics on the Spring Festival Gala set off a boom in museum tourism, “Spend the New Year in the Museum” gradually mature and form a brand.Digital technology has enriched cultural and tourism experience, and the construction of smart tourism has made further progress.Cultural and tourism departments at all levels actively carry out colorful online cultural service activities such as cloud exhibitions, cloud Spring Festival Gala, cloud lectures and cloud performing arts.(Reporter Zhou Wei, Qi Qi)