13 merchants over a year to close hundreds of stores!How to break through traditional hypermarkets?
Carrefour in Zhongguancun Square recently closed for business, announcing the exit of this once flagship store in Asia.At the end of March, shandong’s last Wal-Mart closed.According to incomplete statistics, 13 domestic supermarket enterprises have closed more than 100 stores since 2021.Years ago, hypermarkets lured customers with their “one-stop shop” charm, but that advantage has faded.In the face of the new market environment, supermarkets and hypermarkets are looking for ways to break out of the siege.When carrefour opened its zhongguancun Square store in 2004, it claimed to be the largest supermarket in Asia at that time, covering an area of 11,600 square meters. It was the first flagship store in China that Carrefour built according to its own design concept.”It was pretty glamorous when we opened.”Ms. Han, who grew up in Zhongguancun, still remembers the opening of the scene, many people specially came to the scene, full of popularity.When you enter the underground business district where Carrefour is located, you will first see that a number of small shops in the rented area are also doing brisk business.But in recent years, the rental area of the shop has changed.Reporters in the closed shop before the visit, a clothing store clerk revealed that although in the low price promotion, but business is not good, “and the next shopping mall customer flow is far from the difference.”The zhongguancun business district, where the store is located, has never been short of customers. Xinzhongguan and Lingzhan shopping plazas are the gathering places of many young people.Why are supermarkets getting quieter?Nearby residents say people’s spending habits have changed, and visiting hypermarkets means a higher cost of time.For example, the grocery and department stores are on different floors, and it takes time to buy only a few items at a time.In addition, consumers have more choices of shopping channels and can buy everyday goods at a better price.With the closure of Carrefour, Zhongguancun Square will be upgraded.According to insiders, it is unclear whether Carrefour will come back after the transformation.As the “godfather of hypermarkets”, Carrefour opened the era of “one-stop shopping” hypermarkets after entering China in 1995.However, with the rapid development of China’s retail industry and the continuous upgrading of consumer demand, the retail giant has also hit a bottleneck.Carrefour had 319 stores in China in 2016, but that number will shrink to 228 by 2020, according to the China Chain Store Association.Carrefour China closed seven hypermarkets in the second half of 2021 alone, and its overall operating revenue fell more than 10 percent year-on-year in 2021, according to suning’s announcement in February in response to a letter of concern from the Shenzhen Stock Exchange.The announcement explained that Carrefour’s main business in China has been affected by a number of adverse factors, such as the expansion of low-price community group-buying, slowing consumption growth and repeated outbreaks of the epidemic.Since the beginning of this year, Carrefour has closed guangzhou Wanguo store, Nanchang Shanghai Road store, Chongqing Shapingba, Beijing Zhongguancun Square store four stores.Among them, Shanghai Road store in Nanchang is the last store of Carrefour in Nanchang city, and Wanguo store in Guangzhou is its first store in Guangzhou.Carrefour is not alone in being hit by the collapse of hypermarkets.Reporter visits discovery, the Aushang supermarket that is located in chaoyang north road also closes shop quietly this year.Retail giant Wal-Mart is also shrinking its big-box business, with double-digit store closures in 2021.At the end of March, the last walmart mall in Shandong closed.According to the statistics of Yingshang.com, in the first half of 2021, only 2 of the 13 listed supermarket enterprises realized both net profit and revenue growth, while 11 saw a decline in net profit. The decline was not reversed in the second half of 2021, and the annual performance was not optimistic.The 13 supermarket enterprises will close more than 100 stores in 2021.In the Internet era, do people really not need physical supermarkets anymore?The reporter found that on the social platform, there are many netizens will still share the fun of shopping in the supermarket, these punching destinations are mainly emerging warehouse type member stores.In the storehouse membership upsurge, many enterprises compete for layout.Fudi, Beijing’s first local fresh warehouse membership store, opened on the East Fourth Ring Road in May last year and had 60,000 members in January, according to company disclosures.Wumart entered the new track last year by converting its caoqiao hypermarket into a Metro membership store.Sam’s Club is also accelerating the opening of stores, located in Beijing xihongmen Sam’s new store is under construction, Haidian Yongfeng business district will also be a new Sam’s Club store.In the opinion of Lai Yang, chief expert of the Beijing International Trade Center research base, the root cause of Sam’s Club’s popularity lies not in the form of warehouse membership stores, but in the advantages of personalized goods such as fresh.Ms. Liu, a young precious mother, has membership cards for Sam’s, Fudi’s and Metro’s. She spent tens of thousands of yuan in the three stores last year. She is familiar with the characteristics of fudi’s stores.There’s a lot of imported seafood in metro;Sam’s Club has many homemade delicacies, such as jacks, cakes, roast chicken and so on.”I gave my daughter in Sam’s princess dress, only need 100 yuan, meet a friend’s child birthday, one or two hundred yuan of toy set box is also a good choice.”The bricks-and-mortar hypermarket that many consumers expect is the model of Costco member stores in the United States.”There are very few people who don’t want to buy a great shirt or jeans for under $10 or a Samsonite suitcase for over $100.”Jiang, who returned from studying in the United States, believes that bricks-and-mortar stores need to select high-quality, cost-effective goods for customers to regain their trust.