Dongfeng Nissan Kai Chen V force fully open, tiger tiger V!
Dongfeng Nissan Kai Chen brand 2021 annual sales “report card” out.As of December 31, Dongfeng Nissan Qichen 2021 full vehicle terminal retail 87,816 units, year-on-year growth of 11.6%, the annual sales target successfully achieved.Among them, In December, Qichen brand terminal retail 16,776 vehicles, a year-on-year growth of 47.1%;The whole vehicle terminal retail once again over ten thousand, in consecutive march to achieve year-on-year double growth.In addition, Dongfeng Nissan Kai Chen BIG V In December terminal retail 7008 vehicles.With excellent sales record, Qichen drew a satisfactory end for 2021.Annual sales target, monthly sales steady “ten thousand car club”, to create a “young large single product”, this is a year after the return of Qichen brand Dongfeng Nissan, to themselves, but also to dongfeng Nissan to hand over a performance “reply”.In the face of uncertainty in the future, Kai Chen brand to “three even Yang” sales growth, to the market to pass kai Chen brand continue to increase the growth signal.System force support: open up the brand and sales up the fast-forward button 2021, is the brand of Qichen into dongfeng Nissan management, starting a New Year.The steady growth of Qichen brand sales is inseparable from the support of dongfeng Nissan strong system force.This year, Dongfeng Nissan Qichen continued to enrich the product matrix, the use of independent brand rapid response and adaptability, explore more possibilities of the brand, help qichen brand sales, brand value, promote the brand to accelerate up.The epidemic and chip problems, did not interrupt dongfeng Nissan firm to do a good job in Kai Chen, promote the rhythm of kai Chen brand career forward.New product introduction speed, rich product lineup.In March 2021, Qichen D60 series as dongfeng Nissan in 2021 the first home sedan first listed, to bring customers all + satisfied car experience;In July, Dongfeng Nissan Kai Chen Star 2021 star enjoy things into version of the upgraded cabin on the market, SUV first class upscale comfort upgrade;In September, for the young and ZAO, Dongfeng Nissan Qichen BIG V burning on the market, bringing more handsome more dazzling more cool young car buying options.Pioneering army dare V innovation.As dongfeng Nissan intelligent, electric, young pioneering army, Dongfeng Nissan Kai Chen actively explore, do more attempts and efforts.The young tide power SUV Qichen BIG V is the first time that Dongfeng Nissan uses the young creation team after 90, so that young people make cars for themselves and accurately control the car needs of young people. It not only enrichis the product matrix of Dongfeng Nissan Qichen, but also an important step in the layout of the young market of qichen brand.”Do Kai Chen, Dongfeng Nissan never conservative”, this is not an empty talk, but dongfeng Nissan and Kai Chen all members of the implementation of the guidelines.From dongfeng Nissan Qichen 2021 career promotion, as well as the degree of coordination between the two brands in marketing, channels and other aspects, fully opened the brand and sales up the fast-forward button.2021 is the start of the new career stage of Qichen, with the successful listing of Dongfeng Nissan Qichen BIG V, the brand sales are rising, the future of Qichen will be great V.Brand V unlimited power: Kai Chen “young single product” to drive stable growth of young tide power SUV Nissan Kai Chen BIG V, is a heavy new car made by young people for young people.Since the listing, Dongfeng Nissan Qichen BIG V sales momentum, in December 2021 terminal delivery 7008, promoted to 2021 SUV market flow model.Dongfeng Nissan Qichen BIG V hot, the success of the whole car sales, led the sales of Qichen brand into the “V” upward acceleration channel.At the same time, dongfeng Nissan Qichen BIG V the success of the “young single product”, is not only an important achievement under the dongfeng Nissan dual brand strategy, but also proves that under the strong system force of Dongfeng Nissan Qichen brand in the research and development, business, marketing and other fields of comprehensive ability, drive the brand value.Research and development ability, in nissan global, Dongfeng Nissan fully empowered, Dongfeng Nissan Kai Chen first used the young 90 after the car team – “V force creator”, let young people define young, insight into the needs of young users, for young and ZAO, to create this fully meet the young dongfeng Nissan Kai Chen BIG V.In this SUV, The independent research and development ability of the Kai Chen brand has been confirmed, but also verified the strength of the Kai Chen VSA creation architecture.These advanced attempts will even feed back to Nissan’s products in the future, promoting nissan global and Dongfeng in the process of intelligent and electric faster.Business ability, Dongfeng Nissan Qichen BIG V from the research and development, to handsome enough, dazzlingly enough, cool enough value to meet the needs of young consumers, more from the naming of the way to listen to the needs of young people, all-round precision hit the orientation of young consumers.In the consumer group of Qichen BIG V, nearly 40% of the owners of big V are after 90, which effectively improves the age structure of Qichen consumers.In addition, Kai Chen brand also continues to show creativity, bring five linkage big V mecha show car, also set up kai Chen owners club – big V alliance, in a young way and user dialogue, constantly refresh the brand awareness of young consumers, inspire young infinite V force.Marketing ability, Dongfeng Nissan Qichen from business policy, online and offline, advertising public relations, regional marketing and other aspects reflect a high degree of consistency, coordination, resulting in a strong marketing effect amplification effect.Dongfeng Nissan Qichen BIG V launched in less than 2 months, which is the unprecedented new car promotion of The Qichen brand. In addition, multiple departments fully cooperate with each other and adopt a new marketing integration strategy to complete a wonderful new car marketing battle.Dongfeng Nissan Qichen BIG V hot sales, increased the qichen brand, Qichen staff, Qichen dealers and partners to confidence in the future of Qichen, promote the brand development into a positive cycle of rising sales.Core strength: joint venture quality, help sales break through in the wave of industry iteration, Qichen brand sales continue to break through, steady forward and gain market recognition, which cannot be separated from the core strength of Qichen online.Standing on the basis of strong technical support from Renault-Nissan-Mitsubishi alliance, Dongfeng Nissan Qichen shares r&d, manufacturing and other whole value chain system resources of Dongfeng Nissan, inherits Nissan’s high quality manufacturing standards, and has been recognized by the market for many times.In the official release of the “2020 Passenger car new quality report”, Dongfeng Nissan Qichen won the Chinese brand new quality performance champion, won the title for two consecutive years also won the 2020 industry overall new car quality performance — brand overall ranking NO.1.Recently, 58 auto and J.D. Power jointly released the “2021 China auto warranty rate research report”, Dongfeng Nissan Qichen brand in the independent manufacturers in the top three.This is a strong strength from the car manufacturing source to adhere to both technology and quality, help Dongfeng Nissan Qichen in the wave of many years of automobile, industry and market reputation affirmation, laid a solid foundation for the qichen brand upstream.Service spurt: with millions of people, to achieve double harvest market reputation starts from quality, loyal to service, intimate customer service is becoming more and more important factors to win the market.Dongfeng Nissan Qichen will define 2021 as the year of customer care, but also the year of “Concentric peer” service brand, through a series of temperature and depth of creative activities, dialogue with young people, close to young consumers, listen to the voice of users, promote the continuous breakthrough of Qichen whole car sales.Offline, from March to November 2021, Qichen has launched offline Calvin powder care activities and car owners to create activities, with practical actions to strengthen the care of pet powder, concentric forward with customers.Online, Qichen brand also pioneered the automobile industry customers direct executive service model of the “old Yellow hotline”, directly, efficient, fast to solve the problem users encountered car, close the distance between the brand and customers, the fine service to ensure the quality of life of millions of users.In order to further establish more closely with young consumers, more interesting connections, dongfeng nissan, qichen also proclaimed the dongfeng nissan qichen official owners club — big V au, powder by QingChanShi pet care, make young big V ac to create a platform, to encourage every owner to do their own big V, to make friends with more young partner.Full acceleration: new energy sales doubled, for the electric transformation with the automotive industry “electric, network, intelligent” to promote, as the first dongfeng Nissan electric army, Kai Chen brand electric constantly speed up, actively for the brand electric transformation momentum.With three high-quality EV models, Dongfeng Nissan Qichen 2021 EV terminal cumulative sales growth of 105% year on year.The hot sales of three high-quality EV models show that Qichen brand has the strength to further enter the electric market.At the same time, Qichen brand is actively practicing and exploring on the road of transformation to new energy vehicle enterprises.Qichen has not only achieved steady breakthroughs at the level of major customers, but also promoted the market layout of qichen electrification through vertical in-depth strategy of one city and one policy in important domestic private consumption cities of new energy.In the next 2 years, Kai Chen brand will release 3 new energy vehicles have completed the start of the internal oath to ensure the listing schedule, the whole value chain of coagulation, in order to achieve career goals escort.Times change and markets change.In 2021, Dongfeng Nissan Qichen through improving the product matrix, tamp the brand system, with a variety of brand activities and consumers have a strong resonance, release the brand power, is committed to meet the needs of users to use the car, wholeheartedly protect the owners of the family every journey.Looking forward to 2022, Qichen brand will strengthen the synergistic effect of the double brand with Dongfeng Nissan, create higher quality products, maintain steady sales growth, and further focus on intelligence and electrification, become dongfeng Nissan to explore the new energy field and intelligent strong grip.At the same time, the future of Qi Chen will continue to carry out younger, personalized exploration, open the brand new journey